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Canadian Car of the Year //

And the Winner is…

The 2012 Hyundai Elantra wins AJAC's prestigious Canadian Car of the Year Award

By: Travis Persaud / 16.02.2012 / Comments | Print | Email

The Elantra won the coveted award this morning during media day at the Canadian International Automotive Show besting its smaller brother, the Hyundai Accent, and the Optima from its sister company Kia.

The Hyundai Elantra is this year's Canadian Car of the Year.

The Elantra won the coveted award this morning during media day at the Canadian International Automotive Show besting its smaller brother, the Hyundai Accent, and the Optima from its sister company Kia.

"We felt more pressure this year," said Steve Kelleher, president and CEO of Hyundai Canada. "But I've said [the Elantra] was the best new car we've ever brought on the market."

The winner is based not on popularity, but rather on subjective criteria derived from rigorous testing over four days by nearly 70 members of the Automobile Journalists Association of Canada (AJAC).

"Journalists usually don't agree with me," Kelleher joked, thankful that they did this time around. "AJAC is the best evaluation of vehicles, and [their] Car of the Year award is the best award in the world."

Clare Dear, president of AJAC, says the Elantra is a worthy winner.

"It was a tough decision, [but the] Elantra is a wonderful combination of value and good styling. You wouldn't expect to find this type of content in a compact sedan, but somehow Hyundai has been able to package it in such a way that you can't lose."

And, in a joint effort between CAA and AJAC, you have a chance to win the newly minted Canadian Car of the Year by entering online at here.

Hyundai also took home a second award this morning, winning Best New Design for its Veloster coupe. It beat out the Jaguar XKR-S and Range Rover Evoque.

Volkswagen was the other big winner, as its Touareg TDI Clean Diesel won Canadian Utility Vehicle of the Year. It was up against the BMW X3 and Dodge Journey.

GM rounded out this morning's winners, capturing Best New Technology for its Voltec Propulsion System.

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